There seems no room for small airlines, small aircraft and high fares in today's market. Even FlyBe struggle for profitability with a large fleet of efficient turboprops.
Aer Lingus Regional has proven itself a massive success. Forced to enter examinership during the second half of 2010, the airline is now just about to receive the last of its initial order of 8 brand new ATR 72-600 aircraft. The airline has proven itself a tough contender for even Ryanair, having beaten FR off DUB-ABZ and increasing frequencies to airports right across the UK, many routes on which they compete with FR.
Pivotal to this success has been the successful implementation of a business strategy which
works. Perhaps it is the undertaking of an unsustainable strategy or the poor implementation of strategy which prevents the likes of Flybe or other small airlines from being successful in the current industry climate.