on "roger that"
I suppose that pro pilots in service for many years or in familiar airspace might develop verbal shortcuts or personal touches. For me, as I get farther away from my normal flying areas and familiar-sounding controllers' voices, I get more standard in my speech.
I'm only a private pilot, but my instructor taught me to use concise, correct phraseology by commenting mercilessly about others' goofy phraseology overheard on the air. He tolerated a bit of personal modification to the official wordings, but was careful to instill in his students a respect for the benefits of consistent language.
Many of the students at the school where I learned to fly continue on to pro aviation careers (especially in ATC) and so there's a good emphasis on phraseology there. Usually there was a bit of good natured ribbing over strange phrases they had heard fellow students utter on the air.