Originally Posted by cattletruck
AND UNIFORMS.
Seriously?
When your low cost offshoot uniform looks just as good as your full service carrier something is wrong.
Qantas is a luxury brand, everything about them should reflect that. Heck, I'd have everything reeking of privilege right down to the cheapest part of the meal. It doesn't cost a whole lot more but it does fundamentally change the perception of the customer. Qantas crew should be dressed as if they were staffing a 5 star restaurant not as if they were working the local burger bar.
Jetstar is a commodity brand, they should appear functional before anything else. Let them wear the equivalent of jeans and T shirt, no problem. But Qantas should be looking damn elegant and by transferrence making their customers feel part of that elegance.
To me nothing represents the fundamental misunderstanding of the difference between QF and JQ as the current uniforms. Whilst the uniforms are very obvious the same type of thinking pervades every aspect of the business and that is the core of the problem.