The announcement was made by the the Secretary of State for culture.
Why would they want to get involved in a local airport advertising campaign..its being seen as an important step in getting more Chinese to visit the UK.
It is not just a local travel agent involved, but tourist companies in China and China Southern Airlines and taken 3 years to broker
Yes its only 3 flights, but its taken 3 years of negotiations.
I certainly hope they come back next year with an expanded programme..if they do you might have some hat eating to do, as skeptics on here have already had to do re BHX Air India service
The cultural exchange element is apt .
There are many of these cultural charter programmes each year such as those from Italy operated by xxxx on behalf of Alitalia each year.
Yes good on those in the Midlands for achieving this.
As for a return in 2015 well I fully expect their to be an announcement of regional scheduled slots come autumn .
And that Edinburgh/Manchester and Birmingham will be chasing these very hard.