What use are flights if people don't know about them?
I recall mentioning here last year that I met some people from Swindon and despite being only about 30 miles away from Oxford/Kiddlington none of them knew about the now cancelled scheduled services and only one I think knew there was any sort of airport there.
In theory there is enough money in that area to sustain scheduled services, but if people don't know about them or the airport then there is absolutely no chance.