I think the success of RE at SEN hinges on the branding and marketing . Stobart needs to make sure this is right from the word go. EI is not the brand for London to Europe, it's been tried but the key issue is brand awareness in those no. Ireland and UK destinations.
Brands like BA BE even Bmi all good ideas, if possible of course but let's think long term would BA be suitable for non BA destinations like Carlisle or another non London airport that Stobart could buy.
Moreover, BA may like to pursue a franchise operation in the future there are few regional operators left and BA might at some point in time go after this eve though it has given up on same in the UK before ....