I'm assuming that this means they are going into Travelport for distribution purposes.
I think Travelport's TA market share in UK and Ireland is about 60%. Whether enough of those agencies will sell FR to make it a worthwhile venture is questionable, specially once the GDS and other fees are added on and passed to the customer along with the TA servicing fee.
easyJet increased their market share by going into GDS, but EZY and FR are two very different animals, and the former went for the business traveller several years ago, with success. It will be interesting to see how this pans out.