I'm guessing that for the first few weekends in March post publicity launch BA have deliberately underpriced just to make a bit of noise in the press. However, I'm more curious as to whether this is commercially sustainable given the costs of operating at LHR and other major European airports (e.g. Govt taxes and airport charges), what impact it might have on BA's pricing power generally and how it might impact on Easyjet / Ryanair. If BA need to flog off flights on early morning / late evening weekend Euro flights, does it imply that BA are simply flying the wrong routes at the weekend and should change their destination mix at the weekend (at least Sat 6 am to Sun lunchtime) to be slightly more leisure centric and remove the need to discount so much ?
Anyone have any thoughts on this ?
Maybe "
the wrong routes at the weekend" are still need for connecting pax. Potentially a good way of filling seats as there's little business travel at weekends.
Apparently this has been criticised for only being available from Heathrow. This is nonsense, travellers from
other airports have had the opportunity for weekend day trip fares for years - from U2 and FR and others.