AJ initially termed the QF / JQ relationship as "One Airline Two Great Brands"
There has been absolutely no internal relationship between the two as far as one airline entity was concerned.
Two AOC's
Two pilot groups
Two Management Structures
Two business units
No wonder AJ's strategies and policies have been lost on the employees.
Employees have never understood let alone achieved 'buy in' to the airlines strategies.
Recent example is the return of Mainline to Hamilton Island. Employees and the general community didn't buy in to the withdrawal from the route.
AJ withdrew QF installed Jetstar and attempted sell the move as more choice to the consumer.
Premium passengers lost the premium sector offering of the Qantas Group and chose Virgin.
MC.