Finding the right airport for the ERJ is not easy, they are having some success in Norway, but the route from Eveness to Tromsoe lasted about a month and loads were dire.
I think if they stick with oil related routes and football charter, then they can make a living, but going back to Midland brand is daft, it meant nothing then, at least outside of the Midlands or UK, they need code share work to achieve a critical mass otherwise they will struggle