Oh, but can you imagine how stupid Air New Zealand are going to look if they are unfortunate enough to have an 'unhealthy event' with an aircraft painted with 'AIRLINE TO MIDDLE EARTH' in 5 metre high letters!
Still it is hard to beat the official slogan for this year's Singapore Arts Festival "SINGAPORE ARTS FESTIVAL 2003 ~ BE BITTEN BY THE ARTS BUG"! [Arts being almost an anagram of SARS, just by the way].
Check it out
"Many of the Festival's audiences have been bitten by the Arts bug over the years. Consequently, the reputation of the Festival has been enhanced through their spreading the word about what the Festival has to offer. The exhilaration of the Singapore Arts Festival experience is indeed catching and to communicate this, this year's Festival has adopted the marketing tagline of "Be bitten by the Arts bug".
Experience it for yourself: Be bitten by the Arts bug and be smitten by the Singapore Arts Festival this June!"