Howz this for an idea?
Shutdown Jetstar Asia.
Reduce the footprint of Jetstar Domestic.
This will avoid cannibalising Qantas Domestic, but allow a presence to compete with other Low Cost entrants.
Sell all 4 engine jets and introduce a fleet of long range 777's.
Hub out of Perth to Europe. No need to deal with foreign hub ports period.
Maintain east coast services across the pacific.
Get rid of Joyce as he is now associated with negativity and launch a new marketing campaign.
I dont need $5 000 000 a year for my services.