One thing I think tough guys use is the fact that their house isn't divided
Well, there have been some brave souls posting comments on BBC News claiming to be Russians, living in Russia, and disapproving of what Putin's up to. They'd better stand by for a 'visit' from some chaps in black Ladas....
Assuming, of course, the comments aren't actually posted by Ukrainian or western cyber-warriors. One thing for sure is that you can't trust much in the media these days.... and that's where the tough guys really win, because they just don't care what the media says.