Has anyone ever estimated the costs of :
- bungled, postponed or cancelled Qantas projects? e.g. aircraft sitting around, costs of Asian adventure etc
- inefficient aircraft choices
- route cancellations
- inefficient management structure
- inefficient governance structure
- shrinking the network
- damage to the brand
- dilution of the product
Might be of interest to the Media and might come close to covering the missing $2Billion
