she said she couldn't see any empty seats on her flights but couldn't be sure about earlier flight as she saw them boarding but could judge numbers. She overheard someone saying the earlier flight was chokka. Apologies, skipness, 'fairly' was too loose a word to use!
so I would say there has been quite a bit of coverage
coverage yes, promotion not that I have seen. My wife took some persuading to look at the flight prices and was prepared to drive to our daughters and then take the train until she saw the fare on flybe website. There is a golden opportunity to persuade travellers that flying is not only quicker but for many cheaper too.