500N you'rs getting confused between direct & nonstop.
>>>Agree. Direct far more preferable.
Price is not everything to quite a few people.
>>>
& as cost of living has gone up in Australia, price is becoming more important, which is why QF are losing out.
Look at holidays & peak seasons,when load factors are very high & airlines make money to carry them over low seasons.
A few hundred dollars, times a family of 4 to 6 people, makes a huge difference.
It's only business types & public servants, who don't pay their own fares, who don't care about costs, but have seen plenty of businesses since GFC, cut back from business class to economy, bypassing premium economy.
+ what we call the wank factor.
Some pax out there, love to tell all, they flew bus cl, but fail to mention it was not on nonstops.
You can fly bus cl SYD/LAX return for $4k or less but not on QF.