It's not all a rush to the lowest price point.
I dunno... in telecoms and IT, a lot of it is....
How did you get status on Malaysian?
Dunno, but someone must love me... my upgrade was from Business to First and pretty much each member of the cabin crew came to grovel at my feet before departure and profusely thank me for flying Malaysian.
Their satay service is one of the best things I've eaten on an airline for quite some time too !