It's not all a rush to the lowest price point. I used to work for an fmcg Co and I could bore you for hours about market segments and how to define them using psycho/socio/econ criteria.
When the wife buys Farrow and Ball, (which is technically no better than Dulux) the hubby buys Bose, (I'd buy Denon or NAD) and the kids wear Ugg boots (made in China).............they are just a part of a segment.
That's why Tesco love their clubcard - it tells them more about you than the psycho-phds that they used to employ.
How did you get status on Malaysian?