Qantas continues to underestimate what is important to the customer. Multiple scheduling options, on-carriage, ease of access, on time service, consistency of product, exceeding expectations. Safety? Couldn't give a rat's unless something happens. The assumption is that the airline is safe and it will be considered so until the airline does something to dispel that assumption.
Dixon, Joyce and the board have been cutting costs for 20 years now. One wonders if they will ever get around to prioritising what is important to the customer and the Qantas employee over what is important to the their egos and the desires of the shareholder. Probably too late now. The company lost my business more than a decade ago. I don't have any need to change back.