Sir Eddington, who took the helm of BA in 2000, launched the transform*ational “Future Size and Shape” program. It resulted in the loss of nearly one-quarter of the airline’s 65,000-strong workforce over three years but helped return the carrier to profitability by focusing on its strengths as a full-service airline amid competition from budget rivals.
And there end the 'strong parallels' with Qantas...