PPRuNe Forums - View Single Post - Emirates brand now valued at 5.5 billion
View Single Post
Old 22nd Feb 2014, 09:58
  #26 (permalink)  
nolimitholdem
 
Join Date: Sep 2005
Location: Post-Pit and Lovin' It.
Posts: 863
Likes: 0
Received 0 Likes on 0 Posts
Donīt think a late forecast fog situation can be compared to long time planned reduction in capacity.
I agree. The former is a one-day disaster, the latter has months to run. The nearly complete lack of forward planning embedded culturally doesn't exactly bode well.

Itīs how you handle these situation that makes or breaks the brand
Also agree. If today is any indication, the brand is poised to take a beating. When most of your traffic flows through a hub and said hub closes 50% of its capacity, well it ain't rocket surgery. Mitigation efforts aside.
nolimitholdem is offline