Originally Posted by
CaptainChipotle
Los Pilotos??? The USA has the largest economy in the world (by far), so saying that they shouldn't be used as a good indicator of brand value is incorrect. Keep discovering, but don't quit your day job in the marketing field.
Now back to the actual thread
EK brand is great, employee morale is in the toilet.
Discuss
I think you used the "Donīt quit your day job" phrase a little wrong, but I understand what you are getting at...
Iīm sorry if I touched a nerve there, I guess I could have made my point in a little less offensive way. My point is that the top 2 (by far) destinations for US outside the border are Canada and Mexico, followed by UK and continental Europe. Emirates is obviously not the first choice on those routes, hence brand knowledge is lower but it does not mean that itīs not a valuable brand, just because itīs not a household name in Kentucky...