For the economy passenger various things are important: -
- On time arrival
- Boarding time is early enough so that there is not a scrum to board and the captain does not have to nag us to sit down otherwise we will miss our slot
- Enough cabin space so that your hand luggage is very close to you
- Sufficient seat pitch so that a reclined seat in front, does not impede eating from the tray table;
- Price
- Good connections
- Sensible lighting and window blind policy so that an eastbound take off at say 22:30 from LHR with the legally required dark interior, remains dark for at least say five hours and an early morning (say earlier than 06:30) west bound departure is similarly dark to give people a chance to sleep/catch up on some sleep.