Simon if it's losing so much money then at some point you have to ask what's the point? I am from Scotland so know well how remote transport links are crucial but there needs to be a sound realism and sensible commercial footing, of which NQY under CCC has neither. I have nothing against Cornwall, I just express the obvious sentiment that if you want the world to come and see you, then living somewhere less remote tends to help, and a LHR slot is not a right, it has to have some ROI.
No one said it's about "deserving", but you won't get your ideal as the market won't support your ideal twice daily BA A319 as your airport carries some 33% less traffic than Humberside. Some realism please?