Prisoners of RYR
While EZY & NAS have their sights firmly fixed on the higher yield passengers, RYR will still have an attraction to those for who the price is the absolute deciding factor or those who endure the antics of RYR because the airport in the middle of nowhere happens to be very convenient for their final destination.
Both these groups are for very different reasons are unlikely to spend much money on the aircraft but it happens to be a reliable customer base, but it is a customer base who will move on very quickly when offered a practical alternative.
Say what you will about MOL and his ethics but you have to acknowledge that he is a very cute businessman and he and his team will in market terms bend with the wind, however it is RYR that will have to change the most to pick up the higher yield passengers and EYZ that are most likely to get squeezed in the middle if RYR ups its game.