For example, that little white bump on their 737 fuselage with all the wi-fi gubbins in it would cost around 1% in a fuel penalty - that is a catastrophic loss for any airline given the margins.
True.
But every 738 of theirs carries ~20% more passengers than an Orange 319...
So even if you reckon their smart uniforms will only account for persuading 1% of their punters they're a better outfit than EZY, they're still generating 20% more revenue per flight for an equal ticket price.
What is refreshing about the Norwegians is that they are nowhere near as cynical as the English.
No doubt Kjus is a maverick and I think their expansion will slow but its laughable to suggest they're losing money. They're making boatloads of it. However, the share price is under sustained attack for all sorts of reasons, many mentioned on the board already....
NAS can always, in the final analysis, retreat to Scandanavia, but my guess is that isn't about to happen soon.