Most of my flights have been between USA and UK and the in-flight meals may not be the world's greatest food but it is part of the fun of travel and I enjoy them - and the drinks! No cooking, no washing up, what's not to like?!
I have frequently paid £10-20 extra to get the best airline food and drink on my route, and that has often been BA. AA has been pretty poor and the flight is a worse experience because of that.