This week the airline's marketing director announced a number of initiatives including the abolition of business class tickets that will be replaced by an enhanced all-economy product; a possible change of name to Bmi; an announcement about code share partners in the next couple of weeks.
The airline has a three-pronged strategy with one of the prongs being wider customer groups out of Bristol with a focus on the business traveller (the other two prongs involve Aberdeen and Norway).
The next step would be to ensure 'that Bristol gets more connectivity'. There is also an intention to connect into longer-haul hubs but whether that would involve BRS is not said although the strategy suggests it might well do so. As far as code shares are concerned the marketing director stated that they had 'looked back on some of our former partnerships and tried to rebuild those'.
It seems that a push has already started at BRS. Free parking is offered to those travelling to Frankfurt in March and April and there is an online survey on the BRS website asking business travellers for their views on bmi regional.
Furthermore, the next business travel forum organised by the airport will take place next month at a city centre location where bmi regional representatives will be on hand to answer questions.
Full details are at:
Bmi Regional goes all-economy - Business Traveller