Three Lions
That is the way I understand (or hope!) this operator plans the next step. Indeed as previously mentioned, it's got to pour crap load of money to get there, and the margins may be incredibly thin for a long time. But bringing decent employment conditions and respect (maybe that's the word that was lost long time ago to some locos..), they might attract a crowd who actually wants to make the move for long term prospects.
A even-footed company-employee environment? Does this still exist?