When I book (and I NEVER would) with Manx2/Citywing, exactly who is the responsible person/post holder? Who's responsible and who is accountable?
The AOC Holder, and you as passenger must be made aware who that is.
Manx2 / your travel agent etc. are just ticket sellers, and only regulated financially. There is no point getting angry at a small company just selling tickets (legally) - the law permits it.
If you believe the concept is immoral / open to abuse / misleading to the public (and I would not disagree) then the line of attack should be to the politicians / regulators who create and permit the framework.