The thing I see is that BHX should be a good example to MAG as to what you get when you have proper investment in fit for purpose facilities. Even after its runway extension BHX will only be around 150m longer (c.3, 048m) than EMAs runway (2, 893m) yet EMA sees NOTHING like the sort of long haul and legacy carriers that BHX does.
Legacy/Full service carriers have openly said that this is due to lack of facilities at EMA particularly in respect of Arrivals