To infinity... and beyond: Richard Branson on why Virgin Atlantic is on the up - ES Magazine - Life & Style - London Evening Standard
Branson decides to be the best airline in the world again, ahead of everyone.
I think he's part of the problem rather than the solution, A346s and A380s instead of A330s (since bought). A complete inability to sort it out with BMI?
A semi detached billionaire living on a Caribbean island can't be easy to say no to, especially when he's not involved day to day. His mind's on space ships nowadays.
Good airline, needing some TLC, rather than pretending their the best in the world, when they're not even close.