The oil companies get what they demand from their contractors. If an invitation to tender is sent out for passenger transport, the operator who said "we can give you an (eg) EC225 for $x but it can only carry 16 passengers" would not get the contract. It would go to the operator who said "we can give you an EC225 for $x and it will be able to carry 19 passengers on your route".
That's the whole point Comparator, it's about leadership and innovation. If Helicopter Company "A" introduced such a policy in a thought out and structured manner by engaging its customers and the workforce, yes, those horrible annoying passengers, pressure from those very passengers with whom you don't want to engage would soon use pressure to ensure its leadership position was rewarded. Operator B and C would be tripping over each other to follow. Before you know it, a new standard exists.
The fact that you don't see it demonstrates the very lack of leadership to which I refer. CEOs can pat their Directors of Safety on the back all they like. Target Zero is admirable, it's a good slogan. But real safety leadership involves actions not slogans.
Currently, the helicopter industry reaches Target Zero very well, Zero Innovation, Zero Action and Zero Effort. Pat yourself on the back Comparator, your bonus is coming.