Dunno which century Dixon is in (or which planet he is on), but I would have thought that tightening the belt on expenditure would be the first priority for reducing costs, and retrenching staff a last resort (which seems to be the norm in the real world).
Strong did not have "morale" in his vocabulary even when he was at TN. Dixon doesn't appear to, either.
He will reap what he sows. Even a dog knows what loyalty is about.
Kick the dog enough times (as Dixon has), and it'll eventually get the message.
Just make sure you keep your fingers out of the way, Geoff when the dog turns around and bites you
All 35000 of them.
I think you might have got it back-to-front this time Geoff.