Lesley Kane who was previously Head of Sales & Marketing is promoted to become Ryanair’s new Head of Groups & Corporate Sales.
I hope I'm not being naive here, but this seemed a somewhat surprising announcement for 2 reasons:
- How is moving from head of sales+marketing to head of group/corporate sales a promotion ?
- With a network that is still heavily reliant on airports in leisure-focussed locations and areas with modest population density, how much potential is there really for significant amounts of corporate sales ? Or is this a coded way of reinforcing the message that the company wants to move much more towards primary airports ?