Sure.
Dixon drew the line in the sand, and Joyce is defending it in accordance with the stated strategy of maintaining economies of scale as per the S curve in a synergistic harmony of complimentary businesses to maximise... blah blah blah.
Ergo, Joyce by virtue of sticking to the 65% line in the sand is "forced" to respond to the competitors moves.
no one or nothing, other than inflated and unwarranted ego, is "forcing" anyone to do anything.
For the record, I think we're in furious agreement here.
Kind of reminds me of
. Except QF is getting hit with its own stick.