I know the stock exchange would be interested to see if all the filed accounts are fraudulent!
I am under no illusion that what they are doing is legal. That doesn't change the fact that it is happening.
Aircraft leasing rates, fuel accounts setup, engineering turnarounds, JQ exec salaries, purchase of cargo space on JQ aircraft, codeshare seat purchases, disruption cleanup (thankfully less these days), Q Club access etc etc etc.
Speak with those above you and they will acknowledge that it is occurring but that it is 'just the way it is'.
I refer you to the 'Boston Matrix' (google search if you don't know what it is) in all its 'glory'.
Then again, if it gives you your 3 year A320 command, why would you care?