PPRuNe Forums - View Single Post - MERGED: Alan's still not happy......
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Old 16th Jan 2014, 00:51
  #1729 (permalink)  
Australopithecus
 
Join Date: Dec 2013
Location: Weltschmerz-By-The-Sea, Queensland, Australia
Posts: 1,365
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Why is it that every arm chair expert prescribes cost cutting as the sole answer? One of the big problems with Qantas is that it has been shrinking while the population, wealth and market are all increasing. So we have a declining market share in relative terms, but most critically, a reducing fleet size!

REVENUE is the other term in the profit equation. You can cut costs to zero if you like...no revenue still results in zero profit.

QF (international) has lost whatever economies of scale it once enjoyed and has failed to adequately serve any nearby Asian cities, let alone most Australian ones.

Having had that little rant...there IS plenty of scope for cost cutting...I wonder why our idiot management have failed to action it?
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