agree with doyll that media do inflate the story to get higher ratings- they did mention the fireman had a "50 minute video" and the other camera on the firetruck probably had more- so it's the B-roll (extra footage) that we'd love to see to truly pass judgement on this tragedy.
Also in the new report was a mention of the family we're provided with the footage, so someone in the fire department felt sympathetic enough to give them the video in the first place- food for thought