"We own the 81 million price-sensitive people or people who live around our airports in Europe, so we now have to go after the 20 million or 30 million people, the people who'd say, 'I'd rather pay €20 or €30 more to fly Aer Lingus,'" he said.
Erm... To a point. MOL forgets that some people will pay considerably more than €20-30 NOT to fly FR. Others like me would prefer to walk or swim. Some will not even fly for free!
But the real fun will start if the true comparison costs are not included in the webpage. Little items such as Frankfurt being Frankfurt, booking fees, baggage fees etc. will have to be included.
And remember, the tie-up between FR and the World's new Thought Police in the form of Google, lots of lovely will people quickly get your measure. Your inbox will be and online webpages will stuffed full of lovely junk mail just because you flew FR. Well, you have to pay for your flight somehow.
PM