Oh but it will, because it's being subsidised by the taxpayer, and has been for many years (as we all know). Should it be a private consortium or the like then I would wholeheartedly agree with you.
It seems quite an odd way to run a business, what area would the "theme park" fall under? CAL? or the council? Would it support the business venture as a whole entity or top up the council's coffers to negate their own subsidies? How many millions need to be invested to get it off the ground? The managing director can maybe make a start by getting to know his staff a little bit better.