I'd suspect and hope that given the short lead time and the fact silly season, sorry Christmas, was in the middle has been factored into the equation and they are expecting poor loads initially … it will take time to develop and I am sure CityJet know what they're doing …
Personally, I think we should be applauding and supporting them. I do wonder if the negativity and cynical attitudes help on here? I've seen complaints about reporters reading / using pprune to get and develop stories, and then here we are feeding them a bad news story before the flights have even gone on sale ...