The company I used to work for regularly and continuously wasted what was probably the GDP of a small country on an army of useless parasitic wankonsultants to dream up name changes so that names of departments and products that previously made sense no longer did. I likened it to the Brits turning all the signposts round during the war to confuse the Germans if they invaded.
At one time, I didn't even know the official name of my department.