I think the last 20 years has passed them by, judging by the fact that their publicity is still focussed on female cabin crew dressed as stripograms (I'm being polite). Half their potential market is female, for heaven's sake, and harking back to the sexist 80s is hardly what you'd expect in the 21st century.
Nothing like setting a good example!
Is this his tackiest PR stunt yet? Richard Branson lifts his kilt to promote Virgin¿s expansion into Scotland | Mail Online
Yes, the Daily Mail thought it was tacky....