Yes I agree that the Antarctica rescue probably didn't save any lives, but it was a big media story involving a helicopter rescue in a dramatic setting. Without a helicopter rescue Schumacher may well not be alive now though. Anyway the point was not really to pick out the most live-saving examples, but well publicised stories that serve as examples of the kind of things that the industry might actually promote more to balance the negative drama helicopter accidents seem to attract in the media. And leaving the Antarctica story with "white knuckle ride" impressions seems to support the point!