Firstly, on topic, I know people who work for Monarch and I endorse all the good things said before on this thread - long may it continue.
Secondly, back OFF topic, for the benefit of LAF and Sir Kit Braker -the reason Concorde callsigns are prefixed "Speedbird Concorde xxxx" is because it's SOPs to do so; as described in our FM and, presumably, in the relevant MATS. The reasons are historical and too boring to detail here, but there you have it.
Maybe I'm being too sensitive, but I've just had my fill of explaining why we use that callsign.
As for "THE............" Well, I agree with all that has been said before.