PPRuNe Forums - View Single Post - MERGED: Alan's still not happy......
View Single Post
Old 30th Dec 2013, 04:11
  #1443 (permalink)  
Livs Hairdresser
 
Join Date: Oct 2011
Location: Pants on fire
Posts: 68
Likes: 0
Received 0 Likes on 0 Posts
Romulus

What I have called you on is your claim that the answer to QF issues is to simply raise ticket prices
You seem to like cold, hard numbers so here's some more for you. There have been 2 recent price increases. The most recent was on Aug 12, 2013 when the fuel surcharge increased by up to $65 on international sectors. The following month QF's share of international pax rose from 17.7% to 17.9%.

Prior to that, on Apr 12, 2012 the fuel surcharge increased by $10-$30. The following month QF's share of international pax fell from 20.1% to 19.9% BUT :

This equates to about 400 pax out of a total of 200000 carried that month.
400 pax at $2000 a ticket = $800K in lost revenue
199600 pax at $20 increased fuel surcharge = almost $4 mil in gained revenue.

So it appears that QF have had a win in both these instances.

I'd say you were being a bit prematurely dismissive of what Fedsec is saying. I'm not saying increasing ticket prices is the best answer, far from it. With the clowns we currently have running the company it would be like putting a bandaid on a shark bite. But neither is it the end of the known world you make it out to be.
Livs Hairdresser is offline