Market share and idiocy
T-Vasis...by what convoluted sophistry do you reckon that having 65% of the ASKs equals having 65% of the market? An entity having 65% of the available seats still needs to match load factors with the competition to claim that market share.
You can fly 90% of the ASKs with a 55% load factor and still only have half of the market if your competition is flying full.
For those of you who are puzzled by the path taken by QF management, have a look at something called "The Boston Matrix" it is a gratuitously simple treatment of businesses by market share and market size. See if you can pick the star and the cash cow and see if that doesn't explain just about everything about Jetstar. And then marvel at the reductio ad absurdum nature of the model. For this kind of insight QF pays consultants millions per year. They would be better off auditing my kid's kindergarten class for life (and business) lessons.