You need a CEO and senior management that are not driven by the bonus culture. Ie. paid salaries and thats it, from the Ceo down.
Should pilots get a bonus for not crashing?
If the board, in their current self induced crisis,had the balls and implemented that for starters, a lot of issues would not occur if there was a collective longer term vision.
And any exec bleating that the bonus structure is there is to attract "the best" can be the first to go.
"The best" have had their time and well and truly screwed the pooch.