Aussie Qantas says using butter from Denmark helps the Aussie transport industry. Aussie farmers, not so much. - Michael Smith News
It's possible that Brigitte doesn't realise it, but she has given all Australians a useful template on which to commence further correspondence with Qantas.
Dear Qantas,
Thank you for your advertising campaign about your Australian-ness.
We appreciate your decision to put ads in the paper. While you talk about your greatness, Singapore Airlines has much better service, lower fares and they are not so up themselves.
I can assure you that most Australians would never compromise on ideals like the undesirability of getting involved with Islamists - and Singapore Airlines seems to be able to make its way without compromising its own morality in that regard. We also feel that using Singapore Airlines has a positive impact on other Australian industries dependent on reliable service and getting there on time.
Bull**** ads not backed up by action like yours are always appreciated by an Australian public after a good laugh, so we are dead-set pissing ourselves that you reckon you need handouts while you pay for laugh-a-thons in the paper.
While we have no plans to change our airline travel back to you, we have lined the bottom of the cocky's cage with the newspaper and he's ripped into your red ad with gay abandon.
Thank you again for living the brand values.
Have a nice day.
Michael Smith News
The story and subject matter sums up the Qantas attitude well.